Posts tagged architectural home marketing
What Compass Tools Do for Eichler Sellers That Other Brokerages Can’t
What Compass Tools Do for Eichler Sellers That Other Brokerages Can’t

Selling an Eichler isn’t just about square footage—it’s about story, style, and strategy. Discover how Compass’s AI pricing tools, Private Exclusives, and 3-Phase Marketing Plan—when expertly executed by the Boyenga Team—give Eichler sellers a unique edge in a market where traditional comps don’t apply.

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Realtor Red Flags: How to Spot Listings Marketed Without Mid-Mod Awareness
Realtor Red Flags: How to Spot Listings Marketed Without Mid-Mod Awareness

When selling a mid-century modern home—especially an Eichler—it’s not just about square footage or updates. It’s about representation. From MLS photos with farmhouse staging to agents mislabeling a classic atrium model as “Craftsman,” this guide shows sellers how to spot when their home is being misrepresented—and how to choose a realtor who truly understands mid-century design. Eric and Janelle Boyenga of the Boyenga Team at Compass specialize in marketing and selling architectural homes with design sensitivity, authentic staging, and storytelling that drives premium value.

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